FWCD is Brilliant

Fort Worth Country Day won two InspirED School Marketers Brilliance Awards for its Tuesday Teacher Takeover social media campaign and GIPHY Channel. This is the only international competition that recognizes excellence in private and independent school marketing communications. The Brilliance Awards are sponsored by InspirED School Marketers, a website that provides “brilliant ideas and brain food” for private school administrators around the globe.

The entries were judged by a volunteer panel of 68 marketing experts from around the world who are professionals in private schools or businesses that specialize in school marketing. The entries were scored on creativity, persuasiveness, design, copy, photography and overall appeal. The team behind these campaigns were Sandra Tuomey, Shannon Allen, Reggie Johnson, Lisa Koger, Caren Handleman, and Heather Senter. A very special thank you goes out to the faculty/staff who have participated. 

FWCD earned Silver for the Tuesday Teacher Takeover Campaign. The GIPHY’s earned Bronze in the Out of the Box category. Click on the links to read the judges’ comments. To view all 2021 InspirED Brilliance Awards winners, visit inspiredsm.com/2021-brilliance-award-winners. 

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